Despite heavy debate over the specific extent of Hip Hop’s ability to influence a society, the fact remains that the Hip Hop Nation developed in the nineties retains heavy cultural significance and should therefore be regarded seriously and with due consideration in any conversation about recent progressions in . culture. Hip Hop culture stands as a poignant and historically significant factor of society as it represents a reflection of socio-political woes and widespread sentiment of traditionally marginalized and oppressed communities. As such, Hip Hop is a vehicle for social commentary and awareness, as well as an avenue for public discourse. In these considerations, 1990’s Hip Hop development marked a culturally nuanced and significant movement in history in both its reflection of the discontented social climate at the time and its ability to construct and reconstruct socio-cultural norms.
One of the groups to get the most airtime was Public Enemy, a collective of mostly college-educated, activist-minded young men with audacious ambitions and the outsized talent to match. Emerging from the largely black inner suburbs of Long Island, New York, the group’s lyrics decried police brutality, racial profiling, gang violence, and political apathy. Their rise convinced many skeptics that hip-hop could be a lasting, potentially lucrative, even socially important art form. Taking a page from Bambaataa’s book, Public Enemy embarked on extended world tours. Its influence was far-reaching. When Public Enemy reached Brazil’s shores in the late 1980s, hip-hop exploded in Latin America. "[Their] song ‘Don’t Believe the Hype’ was so important," says legendary Brazilian rapper Eliefi of the hit single that championed black power. "We had never seen black folks in a militant stance before."