Strategy Presentation on Countering Threat from Chinese Company BBackground ackground • Samsung founded in 1938 by Byung-Chull Lee. • 1950’s Economic Stabilization – Korean War – Samsung lost all assets – aimed to help rebuild Korean economy; entered the manufacturing industry (sugar, fabrics) – became a leader in modern business practices (recruiting from outside) • 1960’s Expansion of Key Industries – entered electronics and chemical industries – 1969 established Samsung Electronics Co. as a division of the Samsung Group. In 1970s, Samsung’s entry into the semiconductors business was pivotal for the company, to that end, creation of Samsung’s semiconductors and telecommunication Co. in 1978. – – – laid the groundwork for electronics in Korea helped the domestic economy grow paved the way for exports • 1980’s: Samsung was manufacturing, shipping, and selling a wide range of appliances and electronic products throughout the world. – – – A more comprehensive electronics company established Semiconductor and Communication corporation began memory chip business • Early 90’s: Integration and Globalization – – Sales at Samsung Group grew more than 2. times between 1987 and 1992. Mid-Late 90’s: Implementing new management strategies Samsung Product Range Some of Samsung products Home Multimedia Mobile Multimedia Personal Multimedia Core Components Core-Competencies Samsung- Core Competencies High Quality Standards Superior Efficiency Innovation Drive Customer Responsiveness Reliable Products • Reliable Products • Work with design firms • Located main R&D • Learning new design • Employee welfare facility and fabs at rules and application • Active Recruitment a single site • A common design of foreign Talent • Performance platform with • Global Strategy ased promotion customization as per Group • Reward but requirement • Employees global no Firing business skills Policy Ability to customize product to • Regional Specialist • Debate based customer demands program agreements Increasing Competition Rank Company Market Share 1 Samsung 34% 2 Hynix 22% 3 Micron Technology 15% 4 Elpida Memory 14% 5 Qimoda 5% Industry Analysis: Porter’s Five Forces • Fierce Rivalry due to increase in capacity & cyclical downturn Industry • Entry of new Chinese companies Rivalry • Suppliers are likely to becomes more concentrated and offer about 5% discount on bulk purchase
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